Brand Story
23 May 2023, 07:43 GMT+10
The global smoothies market is estimated at US$ 27.2 billion in 2023 and is projected to reach a valuation of US$ 52.5 billion by the end of 2033. This is because global demand for smoothies is forecasted to increase at a CAGR of 6.8% from 2023 to 2033. The smoothie market is a rapidly growing industry that has experienced significant growth in recent years. A smoothie is a blended drink made from fruits, vegetables, and other ingredients such as yogurt, milk, or protein powders. Smoothies are often marketed as a healthy and convenient meal replacement or snack option
The smoothie market can be segmented into various categories based on the type of ingredients used, the distribution channel, and the geography. The fruit-based smoothie segment holds the largest market share, followed by the vegetable-based smoothie segment. In terms of distribution channels, the retail segment dominates the market, followed by the online segment
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Overall, the smoothie market is expected to continue to grow in the coming years, driven by the increasing focus on health and wellness, the rising demand for convenient and healthy food and beverages, and the growing popularity of plant-based diets
Key Takeaways from Market Study
Competitive Landscape Prominent manufacturers of smoothies are resorting to mergers and acquisitions to open up new avenues in the global market.
For instance,
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Key Companies Profiled
Region wise Insights
North America holds the largest market share of the global smoothie market owing to the increasing awareness regarding the health benefits of consuming smoothies and the high disposable income of consumers in the region. The United States is the largest market for smoothies in North America.
Europe is the second-largest market for smoothies, driven by the increasing demand for healthy and convenient food and beverages and the rising trend of veganism in the region. The United Kingdom and Germany are the major markets for smoothies in Europe.
The Asia Pacific region is expected to witness the highest growth rate in the global smoothie market due to the increasing adoption of healthy lifestyles and the rising demand for functional food and beverages in the region. China and India are the major markets for smoothies in the Asia Pacific.
Latin America and the Middle East & Africa regions are also expected to witness significant growth in the smoothie market owing to the increasing demand for healthy and convenient food and beverages and the rising trend of health and wellness in these regions
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Key Questions Covered in the Smoothies Market
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